SUP - Fresh Routes

Finding A Fresh Route To A Bigger Audience

Dinner kits packed with the based dry ingredients and directions needed to cook a fresh meal at home. Users simply add the suggested veggie or protein on the back of each kit.

The client needed new packaging for in order to get placement in regionally and nationally recognized grocery stores. The original business idea evolved and changed, so a rebrand was in order. Included outer package design and cooking instructions page. We also needed to develop a portfolio strategy to differentiate between flavors.

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Creative Direction • Brand Strategy • Brand Design • Logo Design • Package Design • Illustration • Point-of-Sale • Retail Display

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