Night Shift approached us to explore and extend a rotational beer that they were launching to expand on a popular style Night Shift Morph. Starting with a great and solid piece of work we built upon this strong idea by first showing different ways to approach the artwork. We love the idea of letterpress look and feels so that was the first direction we explored.
In the end we developed a 12 month color solution for them using the strong illustration that was currently in the market. The color strategy here was intended to react to both the season and the ingredients of that months rotational.
Concept Development • Creative Direction • Illustration • Typography • Package Design • Label Design