Concept: Naked Flock is a craft cidery in the Warwick, NY area. The brand falls under the umbrella of Applewood Winery.
Situation: With growing popularity despite having a completely controversial can label with a featherless goose that looked like a fallacy (we’re not kidding!), it was only a matter of time before Naked Flock would be ready to roll out some new packaging. We were engaged to develop the new can label designs for Naked Flock’s core styles: Draft, Honey Mead, Rosé, Smashed Cherry and Lemon Ginger. The big as was to elevate the label design so that it is perceived as a premium, craft brand.
Solution: Exploration of custom illustration of geese across a range of distinct styles. Extensive color study with an emphasis on flavor associations and taste profiles. Exploration of side panel information displays. Custom illustration of the nameplate.
Creative Direction • Concept Development • Logo Design • Illustration • Package Design • Label Design • Typography