Almanac was asked to help bring a fresh look and feel to the UFO Instagram channel. The goal was also to build awareness for UFO's less-popular flavors/styles and we were given styles to focus all the content developed for on a seasonal basis. Using the content calendar that we developed along with the client Almanac set out to create as much new content as we could for the summer.
Our approach was to leverage a brighter more vibrant color palette to showcase the unique, refreshing and punchy approach that UFO beers are known for by their drinkers. The feel was – Fun, Whimsical, Bright, Smart and Unique.
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