Refresh and Reset Brand Portfolio

Challenged to re-image and organize the Riverwalk Brewing Co.'s Retail Shelf presence we first explored how to create unifying shapes and hierarchies across each SKU. The strategy is intended to unify all of the styles as they sit across the shelf. It is clear that the past 10 years have been a very highly competitive retail environment for craft beer so we were committed to bringing a cleaner and more organized brand impression to the consumer which always helps a smaller brewer to gain confidence and more positive brand impression with the end goal of the consumer taking the leap to trial the beer when looking for something new to try the week.