Culture Branding

Approached by Nestlé Waters North America to create culture brand to be deployed across their entire community. The brief challenged us to bring a branding solutions that speaks to all geographic regions across North America from the mountains to the coast.

We created a solution that presented an icon that embodies the peaks and valleys of mountain where Nestlé Waters Sources their natural spring water to the coastline. The mark also showcases their diversity of the employee community and the portfolio of products that they create and sell to their consumers.