Morphing the Night Shift Experiment Series – Morph

Asked to build out a well established experimental limited release series called Morph we were very excited to help build a strong visual graphic label in a way that would help showcase the special limited release and create a color way-finding system that helps establish where in the calendar the release falls. Also it was important that the color describes the style and taste profiles that were going to be explored. We felt color and hue was important to help describe the hop and malt varietals the brewer was going to use when developing each brew.


Concept Development • Package Design • Brand Strategy
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